The Southeast Asian digital economy will make more than US$240 billion by 2025, of which only US$102 billion will be from e-commerce. With more than 350 million Internet users, the region is going to be the very epicentre of an economic boom, according to a Google research, becoming the world’s biggest Internet retail market. However, the region varies greatly in terms of Internet usage and quality, and e-commerce penetration and readiness.
While the ‘old’ Europe is recovering from the last financial crisis at a snail’s pace, consumption levels and GDP in the ASEAN zone are soaring. The number of affluent people is also going up, and so is so-called ‘conspicuous consumption’. As a matter of fact, when it comes to high-end and luxury commodities, Italy is one of the leading countries. So how are Italian luxury producers positioned in the race for the conquest of the ASEAN market?
[IT] Laos e Cambogia condividono una parte importante della propria storia e si trovano in una condizione economica simile. Da sempre economie rurali nella zona d’influenza cinese, si sono poi trovate a far parte dell’Indocina francese in epoca coloniale per poi diventare due stati indipendenti al termine dell’omonima guerra, nel 1954. Durante il secondo conflitto indocinese, entrambi i Paesi hanno patito violentissimi scontri civili e militari con effetti devastanti sulle rispettive economie che hanno potuto cominciare a riprendersi soltanto verso la fine degli anni Settanta, dopo aver ritrovato una relativa stabilità politica.
